In 2019, the concert series "Born2Trap" was launched. Initially focusing on new, undiscovered talents from the music scene in Cologne, the series cultivated a diverse audience drawn in by a unique lineup of artists, fostering unforgettable concerts and connections that wouldn't typically have occurred. Quickly evolving from a platform for smaller artists, it became a stage for everyone—whether on the verge of a breakthrough, starting their careers, or already well-known names in the underground scene. The concept originated from the idea of providing a stage for local talent. Born2Trap has evolved from being just a concert series into a touring and event company with a young and professional team.